The 2016 Toy Fair New York, which is held annually, showcased some of the world’s most exciting up and coming toy products and is where some of the world’s biggest names such as Lego and Mattel exhibit. This year the show opened its doors to thousands of global play professionals to explore a record-breaking 415,000 Sq Ft of exhibit space which was filled with hundreds of thousands of toys, games and youth entertainment products. The show reported an attendance of 13,000 buyers from 100 different countries from across the globe to explore the exhibits of 1250 different exhibitors.
This year’s show saw a strong presence from some of Ireland’s newest and best toy and game companies. Five Irish companies travelled to exhibit at the show displaying a unique, innovative, and fun selection of products. The companies participating were Arckit, The Irish Fairy Door Company, The Lottie Doll (Arklu), TurboSpoke, and Yvolution.
According to Hannah Webb Vice President Consumer Goods & Retail Technology for Enterprise Ireland USA “the toy industry in the US is an exciting and growing market, it was fantastic to see such wonderful companies from Ireland exhibiting at this important industry show, meeting the right buyers, and successfully selling into the US market.”
Ibis World reports that the retail market for toys has grown to $37.4 billion in revenue in the US and is expected to grow further to $40 billion in 2020. The sector is diverse in both product and retail channels, with toys and games sold through department stores, drug stores, online, and in specialty shop