US Sporting Giants Lead Advisory Panel Event for Irish SportsTech Companies
Enterprise Ireland’s New York team hosted their first Annual Sports Technology Advisory Panel at the Irish Consulate in New York City on Wednesday, February 26th, 2014
The panel brought together industry leaders in sports business in the digital realm, from the top US sporting institutions such as the NFL (National Football League), the MLB (Major League Baseball), the PGA Tour (Golf), the Brooklyn Nets (NBA-National Basketball Association), WWE (World Wrestling Entertainment) and IMG & IMG College (Sports agency and the entity responsible for many sports rights and events). These panellists gave guidance and direction on US strategy to five Irish sports technology companies: Converser, Fantom, Huggity, ShowMeGolfers, and vStream.
This half day event began with remarks from Kristie D’Agnes, Market Advisor for sports technology in the New York office, about the opportunity for Irish companies in the US, as well as with remarks from Peter Ryan, the Deputy Consul General in New York.
The event started with a panel moderated by Kristie D’Agnes who highlighted many issues that Irish companies face when trying to break into the sports technology industry in the US, including the monetization of social media and sponsorship activation in digital.
The companies then each presented a 7 minute elevated pitch to give the advisors a snap shot of their offering, followed by a brief 3 minute Q&A.
Lastly, each company met with advisors in one to one meetings in a speed dating format which allowed for further impact and dialogue.
Oran Bambrick of Fantom commented, “The SportsTech advisory panel gave us an incredible opportunity to sit in front of senior executives of some of the largest players in the market. The direct feedback from the advisors will be vital as we continue to build our North American strategy going forward and further develop these relationships.”