This Halloween, October 31st 2010, Zolk C (www.zolkc.com), a commercial, spin-out company from the Telecommunications Software & Systems Group (TSSG), part of the Waterford Institute of Technology (WIT), has teamed up with Haunted Planet Studios and the National Trust for Scotland, to create an interactive ghost-hunt game at the Falkland Palace in Fife, Scotland. Using NDRC developed GPS satellite positioning technology and augmented reality, visitors to the Falkland Palace gardens will hear ghostly sounds, and see ghoulish images, including historical characters such as Mary Queen of Scots, creating a ghostly virtual reality. Game players use mobile, radar-enabled technology to “hunt-down” ghostly apparitions and can capture images and record disembodied voices on the device.

Zolk C, a commercial spin-out company from TSSG, was launched in 2007 to develop innovative, interactive, tourist experiences using mobile technology platforms.

“Zolk C is a perfect example of how commercial success is a combination of innovative ideas and underlying fundamental research to create a technology that provides a valuable service to end users,“ said Barry Downes, Executive Director, TSSG. “3CS’ competence and depth of knowledge in the new and emerging mobile platforms and technologies gives startup companies such as Zolk C, an edge over competitors in the International market as mobile technology rapidly evolves.

“Harnessing the popularity and power of dynamic mobile technology is a new and innovative way for tourist and cultural sites to engage with audiences to bring history to life,” says Paul Savage, CEO, Zolk C. “Having won the UK Museums & Heritage Award in 2008 for a project completed for the National Trust of Scotland at the historic Culloden battlefield, we are finding that there’s a real need for this technology at historic sites. Working with TSSG and 3CS enabled us to achieve valuable research which was a vital link to perfecting our technology.”

For more information on this news visit: www.tssg.org

All Irish Companies Welcome!

Feargall is a good friend of Enterprise Ireland and the PitchoutofWater events are open to all Irish companies, it would be a great way to get some exposure in the New York start-up scene.

We just finalized the agenda for the next PitchoutofWater event- Breaking into the US Digital Market!


What: November Meetup – Pitchoutofwater
When: Thursday, November 4, 2010 6:30 PM
Where: Hive at 55 – 55 Broad Street 13th Floor | New York, NY 10004 | 646-556-6805

5 foreign firms in web technology / mobile / ecommerce / media present their company and product / service and look for advice / assistance in breaking into the USA.

In November we have a combined British / Down Under Invasion theme with 3 firms from the UK and one each from Australia and New Zealand To keep order we should probably ban all talk of rugby and cricket! We also have a firm from Denmark to mix things up a bit. Here are the firms:

  • Snapr (New Zealand) – Cool new photo centric startup from New Zealand. Rowan Wernham
  • QM Codes (Australia) – Mobile application company that ties the offline world to the online world. Antony McGregor Dey, CEO
  • Zmags (Denmark) – Digital publishing platform focused on retailers, marketers and media firms. Jens Karstoft, CEO
  • Waspit (UK) – Instant, secure mobile payments. Richard Steggall, CEO
  • Nuji (UK) – Social product discovery. Dean Frankhauser, Co-Founder
  • Shoutem (UK) – Mobile and Location based social networks. Viktor Marohnic, CEO

RSVP to this Meetup: http://www.meetup.com/Pitchoutofwater/calendar/14836891/

December 6-8, 2010
3580 Carmel Mountain Road Suite 300, San Diego CA 92130
Application Submission Deadline November 15th, 2010 – Apply Today

CommNexus MarketLink is a complimentary program that pairs regional companies with multinational corporations hoping to discover new business interests and partnerships. It provides a shortcut to developing new relationships by orchestrating a simple and efficient introduction process that offers selected companies the opportunity to present to executives focusing on new products and innovations in a personalized 1-on-1 session. CommNexus handles all of the logistics. All you have to do is show up.


  • Network Management Solutions: policy control, QoS, routing, network optimization, user management, topology, etc.
  • Baseband Software Technology
  • Components: filter, antenna, radio, etc.
  • Power Management Technology
  • High-Capacity Communications Solutions: LTE, MIMO, UMTS, GSM, etc.

Learn More and Apply Today.

Mobile portal voice and video over Internet protocol (VoIP) offered by third-party application-based providers pose a huge and direct challenge to the $700 billion global mobile voice market Mobile
carriers face the real prospect of losing a major slice of their voice traffic and revenue to new non- infrastructure players that use VoIP

“Ten years from now, more than half of mobile voice traffic will be carried end-to-end using VoIP”
(Gartner Research)

In the full report Gartner advises carriers to start thinking now about how the transition will occur and how they might cooperate and partner with other types of service providers. This may appear to be a long term threat but it provides an early opportunity to create micro-marketing channels to target consumer groups within a mobile operators registered user base to reduce churn and attract new users.

A client company of ours taking the opportunity serious is Eplixo who have evolved their web based VoIP multi user video conferencing service to mobile phones and have recently launched their international SMS service which aims to reduce the cost of business and consumer travelers while abroad. Their fully integrated application runs in the background of all Windows Mobile phones and pops up in place of the users SMS system. Video invitations are also sent via SMS and calls are carried over VoIP thus reducing roaming charges completely using Wi-Fi.

Of course Eplixo are not the only ones competing for the lucrative access to the communications space as Skype have more than 500 million users and NimBuzz with 150 million but the size of the market is so big that the land grab for niche market sectors is in the order of millions and is very much a global opportunity rather than just a local one.

East Bay European Networking Event
2010Wendel, Rosen, Black & Dean LLP, 1111 Broadway, 24th Floor, Oakland, CA 94607
Date: 4 November 2010, Thursday 06:00 PM

The French American Chamber of Commerce of San Francisco , the British American Business Council, and the German American Business Association invite you to join for another wonderful European Networking Event. The last sessions each gathered over 150 representatives of the European Business community. We invite you to come out and mingle with entrepreneurs, VC’s and a range of professionals involved in cross-border business in a very relaxed and European atmosphere! (Register here)

MobiCASE 2010
Where: Biltmore Hotel & Suites, Santa Clara, CA
When: October 25-28, 2010

MobiCASE is an international conference specifically focused on application-layer research and development in mobile computing: applications, application management, and application services. Research work presented here is driven by what we see in the consumer space today: high-end mobile phones, high-bandwidth wireless networks, novel applications, scalable software infrastructures, and of course an increasingly larger consumer base that is moving towards an almost all-mobile lifestyle.

Sprint’s 10th Anniversary ADP Conference
Where: Santa Clara Convention Center, Santa Clara, CA
When: October 26-28, 2010

Throughout the three-day conference, developers will learn about the Sprint open enablement strategy, creating applications for 4G, enterprise machine-to-machine solutions, go-to-market strategies, approaches to make developers more profitable and current Sprint tools and capabilities across devices, networks and platforms.

The Unstoppable Rise of Mobile Marketing: A North America Perspsective
Where: Michael’s @ Shoreline, 2960 N. Shoreline Blvd. Mountain View, CA 94043
When: Wednesday, October 27, 2010 from 5:30 PM – 8:00 PM (PT)

In this presentation, we’ll discuss current and future trends of mobile marketing. We’ll review how marketers are using mobile-enabled traditional, digital and direct marketing practices to acquire and activate prospects, conduct transactions, retain and generate loyalty with customers, support customers through mobile, leverage the powerful intersection of mobile and social media.

Game Design Workshop: How to design a No.1 Game App
Where: Hurricane Electric, 48233 Warm Springs Blvd, Fremont, CA 94539
When: Wednesday, October 27, 2010 from 7:00 PM – 10:00 PM (PT)

What makes a hit game? Why are some games “addictive” or “viral”? How do you design a game from scratch? How do you turn ideas into games? Using examples from hit iPhone games, Evan ( Software Architect, Ansca Mobile) will discuss popular approaches to these problems, and how this game design process has influenced Ansca Mobile’s casual game development tools.

iOS Introduction Sat Class Oct 30, 2010
Where: Hackdojo, 140 South Whisman Road, Mountain View, CA 9404
When: Saturday, October 30, 2010 from 10:00 AM – 6:00 PM (PT)

This is a hands-on workshop where you code along with the instructor step-by-step and following sample codes.

The Best Startup Events 10/27 – 11.10.2010

FailCon 2010 ($329)


When: Monday, October 25
Where: Hotel Kabuki, SF

A startup conference all about failure with some awesome speakers. Tickets are sold out online but you can buy them at the door.

Brazilian Startups in the Silicon Valley (Free)


When: October 26 @ 5pm
Where: Consulate General of Brazil, SF

A group of Brazilian startups are in the valley this week. Come hang out with them and hear 8 pitches about what they are doing.

Microsoft VC Summit 2010 (Free)


When: Tuesday October 26
Where: Microsoft, Mountian View

Only for VC’s (not even press can go) but a good event to know about.

Ask a VC ($75)


When: October 26 @ 6pm
Where: Two Palo Alto Square

This event you can attend. There will be partners from K9 ventures, Maveron, and Tugboat Ventures.

Scrappy Startup Lunch! (Free)


When: Tuesday October 26 @ 12pm
Where: 5202 N First Street, Alviso

Come have lunch with some other scrappy founders.

ideakickSF (Free)


When: Tuesday October 26 @ 6pm
Where: Parisoma, SF

Kick around some ideas with other entrperneurs. They recently moved venues and are now allowing more people to attend.

Pinchit launch party (Free)


When: Tuesday October 26 @ 7pm
Where: Mas Sake, SF

PinchIt is launching and having a party!

Stanford Accel Symposium ($495)


When: Wednesday, October 27
Where: Arrillaga Alumni Center, Stanford

Accel and Stanford are bringing together all of the top decision makers of digital media for a day long conference.

ETL: Ann Miura-Ko Partner, FLOODGATE (Free)


When: Wednesday, October 27 @ 4:30pm
Where: NVIDIA Auditorium, Stanford

Ann helped start the VC fund FLOODGATE and is speaking this week at the Stanford ETL Series. It’s free and open to the public.

Startup Waffles! Meetup @ TrueVentures (Free)


When: October 28 @ 8am
Where: True Ventures, SF

If you are a founder or hacker come hang out with us and eat tasty waffles. The event was sold out but I just released a few more tickets.

WePay Halloween Office Warming Extravaganza (Free)


When: Friday, October 29 @ 7pm
Where: WePay, Palo Alto

WePay is moving and having a party! There will be a DJ and costume contest.

Co-Founders Wanted Meetup ($10)


When: November 2 @ 6:30pm
Where: Hacker Dojo, Mountain view

This event is for entrepreneurs looking for co-founders. No consultants allowed.

Hacking Marketing (Free)


When: Monday November 1 @ 6pm
Where: The grove, Stanford

The former Chief Scientist of Amazon.com will be coming to talk about marketing. Not sure if this is completely open to the public but apply now.

I am bringing over Renee Blodgett to Ireland for the Dublin Web Summit.

Renee is an influential blogger and social media advisor and co-founder of Traveling Geeks.

Renee blogs at Down the Avenue, which combines technology, culture and life’s passions under one roof. Her blog was voted the top blog in a month long contest, up against some of the top blogs and agencies in the world www.downtheavenue.com.

She is the founder of We Blog the World, a global blog network dedicated to stories, voices, and content about society, business, technology and culture from around the world www.weblogtheworld.com.

Renee is also the co-founder of Traveling Geeks, whose mission is to collaborate with global technology innovators and influencers in various countries, cross pollinate ideas and mentor organizations and individuals, and then share that knowledge through blogging, video, podcasts, social media tools and meet-ups http://travelinggeeks.com/about.

Renee will be in Ireland from Wednesday Oct 28th until Wednesday Nov 3rd.

Any thoughts for good people for Renee to meet, these are her areas of interest.

  1. Culture, arts, entertainment, music
  2. Restaurant/food
  3. Esoteric and unusual – someone in the tech industry doing something interesting on the – someone who has an unusual background
  4. Combining cool tech and emerging stuff with an aim of making a change in the world.
  5. Someone who can help us kick a Traveling Geeks tour to Ireland off

Her profile is here http://magicsaucemedia.com/about-renee-blodgett/

Renee is an influential blogger and social media expert and co-founder of Traveling Geeks. The Traveling Geeks is a well known, widely followed and well respected group of bloggers http://travelinggeeks.com/about

Renee would look to bring the Traveling Geeks to Ireland next year of this visit works out.

While Renee is in Ireland she wants to blog on all aspect of Ireland, not just the tech.

Here are some of the areas of interest – send me an email or tweet if you think you meet any of these criteria….

  1. Culture, arts, entertainment, music – for we blog the world blog www.weblogtheworld.com
  2. Restaurant/food – would be good to do a restaurant review for we blog the world blog www.weblogtheworld.com
  3. Esoteric and unusual – someone in the tech industry doing something interesting on the side (dances with giraffes for example….) you get the idea. Someone who has an unusual background,
  4. Combining cool tech and emerging stuff with an aim of making a change in the world.
  5. Someone who can help us kick a Traveling Geeks tour to Ireland off

Renee Blodgett
ceo/founder, magicsauce MEDIA | editor, weblogtheworld | Silicon Valley, CA | c. 617.620.9664
email renee@magicsaucemedia.com | twitter @magicsaucemedia | twitter @weblogtheworld | www.magicsaucemedia.com | www.downtheavenue.com | www.weblogtheworld.com | www.facebook.com/magicsaucemedia | www.facebook.com/weblogtheworld

Those Who Can See the Invisible, Can Do the Impossible

Renee blogs at Down the Avenue, which combines technology, culture and life’s passions under one roof. Her blog was voted the top blog in a month long contest, up against some of the top blogs and agencies in the world, many of which represent Fortune 500 companies.

She is the founder of We Blog the World, a global blog network dedicated to stories, voices, and content about society, business, technology and culture from around the world.

Renee is also the co-founder of Traveling Geeks, whose mission is to collaborate with global technology innovators and influencers in various countries, cross pollinate ideas and mentor organizations and individuals, and then share that knowledge through blogging, video, podcasts, social media tools and meet-ups.

At IT Expo and CTIA this month, Taoglas, the leading M2M antenna provider, (www.taoglas.com), launched a new range of high efficiency antennas. Called the Spartan MA.600, this antenna is a heavy-duty, waterproof, external M2M antenna for use in telematics, transportation and remote monitoring applications. The Spartan is unique to the international market because it combines a 3-in-1 GPS, Cellular (2G and 3G) and WiFi, heavy-duty antenna with 40% efficiency in a compact format. The antenna screws down permanently onto a roof or metal panel and can be pole or wall-mounted with a metal bracket.
For industries such as commercial vehicle telematics, remote monitoring, smart meter systems and construction equipment, the Spartan provides a robust, rugged antenna that is durable, even in extreme environments. Taoglas founders, Dermot O’Shea and Ronan Quinlan were very excited about the reaction to the Spartan from the market.
“We took all we learned in the external M2M antenna market with our smaller Hercules range and brought the knowledge to bear for this antenna. Transportation applications are now using our Spartan antenna with great results, and we are already seeing a lot of interest for this antenna which solves a host of real market problems,” said Dermot O’Shea, Director, Taoglas. “Companies have come to us asking for a heavy-duty antenna that delivers the highest efficiency that can also pass approvals. People don’t want fin or whip antennas, which are susceptible to breaking. The housing can also be used to incorporate a mixture of high efficiency antennas at other frequency bands. The Spartan MA.600 meets all of these needs and displays our ability to pioneer high-quality antenna solutions for the M2M market.”

For more information about the Spartan antenna visit Taoglas’ news page at: http://www.taoglas.com/news/39/

Ireland is Top Destination Globally for Inward Investment Jobs

Dublin, Chief Executive of IDA Ireland, Barry O’Leary, today welcomed IBM’s 2010 Global Location Trends Report which ranks Ireland as the number one destination globally for jobs by inward investment per capita. Ireland ranks ahead of other leading Foreign Direct Investment (FDI) locations including Singapore, Hungary and the Czech Republic. The report highlights that significant gains in inbound investment were achieved, particularly as a result of the country’s strengths in Services and Research and Development.

Despite the global economic downturn, Ireland is placed 9th globally for estimated total jobs in Research and Development moving up one place on last year, ahead of Hungary, Singapore and Brazil. Ireland ranks 10th, by estimated total jobs in Business Support Services, ahead of France, Canada and Singapore, which represents a move into the top 10 countries from being unranked the previous year. Dublin, which did not make the top 20 last year, moved to 15th place globally, in the list of cities by number of investment projects.

Read the full report.

Friday 22nd October, 7.30am-9am
Magnolia Hotel, 818 17th Street, Denver, CO

Theme: “How the Northern Ireland Economy has transformed to become one of the hottest destinations for European HQ’s among US Companies in recent years”

Northern Ireland has transformed its fortunes and economy since the 1998 Good Friday Agreement / Belfast Agreement laid the foundation and way forward for a power sharing Executive to take control of local matters and end over 30 years of conflict and economic stagnation. Since then, the economy has taken centre stage and has seen an influx of foreign investments and strong growth from Indigenous companies. Early investments from companies like Seagate, NACCO, Citi etc from N America suggested to other US Companies, that Northern Ireland had a depth of talent and capability that was previously overlooked.


  • Bill Montgomery, Director of International Investment, Invest Northern Ireland
  • Jim Lyons, Partner, Rothgerber, Johnson and Lyons, LLP (former Special Advisor to President Bill Clinton and Secretary of State for Economic Initiatives in Ireland and Northern Ireland 1996 – 2001)
  • Kevin Wagner, Senior Vice President Strategy and Business Development, Aepona
  • Jonathan Currie, Chairman NavPro, (co-founder of NiSoft and former Chairperson of Momentum, N.I. Software Industry Federation)


Benetel, the wireless design and test company (www.benetel.com), recently launched a new product the BTS-115, an ISM band mass production test system (MTS) based on National Instruments PXI modular compact test solution. The BTS-115 has been especially designed for use by OEM’s seeking to manufacture low-cost wireless sensors for emerging industries such as medical patient monitoring, smart metering, smart classrooms, asset location and RFID.

The new BTS-115 is configured to test any standard in the unlicensed Industrial, Scientific and Medical (ISM) spectrum between 433 MHz and 2.4 GHz utilizing standards such as Zigbee, Bluetooth, WiFi (802.11b&g), UWB (802.15.4a), ActiveRFID and also combinations of these standards. Benetel has successfully deployed the BTS-115 in China, giving a throughput of approximately one million units a year.

“With the release of the BTS-115, Benetel continues to demonstrate our ability to drive down unit test costs for all classes of wireless products. OEM unit test costs can be driven down without compromising on test requirements, yet still maintaining our high standards of test repeatability and reliability,” said John Doyle, CEO, Benetel. “This Mass Production Test System, maximizes through-put of over-the-air testing of ISM band wireless sensors by testing products in parallel from a single test rack. Benetel has customized this MTS for use with customers in the field and it has given significant cost and efficiency savings.” For more information and news about Benetel’s BTS-115 visit: www.benetel.com

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