Published October 19th, 2010 by Andrew Peet on The Best Connected Blog
Like many business, Enterprise Ireland depends on feedback from client companies to tell it what it is getting right, and what it can do better. Which is why I’m delighted to get the following feedback from Kelly Murphy, CEO of Gridstore, on the EI supported work that Paul Solski carried out with his company.
Gridstore provides next generation storage grid solutions that enable small and medium businesses to meet their ever increasing storage and bandwidth capacity needs seamlessly and less expensively than traditional systems. We see an opportunity to address a gap in the market that exists between enterprise storage and standalone network attached storage (NAS) by building a Managed Services Provider partner channel that can displace traditional storage systems in tens of thousands of small and medium businesses.
We needed to build a partner program that would enable us to rapidly ramp up the recruitment and activation of hundreds of partners while maintaining quality and consistency. At Enterprise Ireland’s recommendation, we turned to AIM to build the Gridstore Partner Program because of its demonstrated channel building experience and extensive knowledge of the Microsoft partner ecosystem.
AIM helped us to develop the partner strategy, a multi-tier sales model, business terms and compelling partner messaging. The structure and consistency built into our partner program now provides us with the capability to recruit and active many partners without a substantial investment in offices and employees. AIM also researched the market and profiled over 4500 potential partners. Consequently, we have been able to engage partners and customers more quickly and with better results. AIM did an excellent job.
According to Paul Solski;
It’s been a real pleasure working with Gridstore. Kelly has a very clear vision of where to take his company and is progressing in a considered way. I truly believe that Gridstore will shake up the US storage market in a very meaningful way. I am now drafting out a proposal for Gridstore to scale their recruitment of the 4,500 potential partners identified. John, Andrew, Paul – many thanks to all of you for your terrific support of this engagement you have been instrumental in making it easier for Gridstore to succeed.
Click here for more information on how Enterprise Ireland has been helping Irish companies partner with Microsoft.