The Wonderful World of Toys at the New York Toy Fair, 2016

The Wonderful World of Toys at the New York Toy Fair, 2016

The 2016 Toy Fair New York, which is held annually, showcased some of the world’s most exciting up and coming toy products and is where some of the world’s biggest names such as Lego and Mattel exhibit. This year the show opened its doors to thousands of global play professionals to explore a record-breaking 415,000 Sq Ft of exhibit space which was filled with hundreds of thousands of toys, games and youth entertainment products. The show reported an attendance of 13,000 buyers from 100 different countries from across the globe to explore the exhibits of 1250 different exhibitors.


This year’s show saw a strong presence from some of Ireland’s newest and best toy and game companies. Five Irish companies travelled to exhibit at the show displaying a unique, innovative, and fun selection of products. The companies participating were Arckit, The Irish Fairy Door Company, The Lottie Doll (Arklu), TurboSpoke, and Yvolution.

The Irish Fairy Doors

According to Hannah Webb Vice President Consumer Goods & Retail Technology for Enterprise Ireland USA “the toy industry in the US is an exciting and growing market, it was fantastic to see such wonderful companies from Ireland exhibiting at this important industry show, meeting the right buyers, and successfully selling into the US market.”

The Lottie Doll

Ibis World reports that the retail market for toys has grown to $37.4 billion in revenue in the US and is expected to grow further to $40 billion in 2020. The sector is diverse in both product and retail channels, with toys and games sold through department stores, drug stores, online, and in specialty shop




Lifes2good Seeks Vice President of Sales

Vice President of Sales

Lifes2good is a young, passionate, international company enjoying rapid and substantial growth in US, European and other international markets. With a proven formula of developing clinically proven innovative brands in niche categories, coupled with a focused, targeted and aggressive marketing strategy, the company has seen triple digit growth in the US market.

Our philosophy is to bring to market clinically proven health & beauty products that improve peoples’ lives. We’re passionate about improving consumer lifestyles with products that work, from head to toe, inside & out.

Our vision: A lifes2good product for everyone.

Our mission: To source, develop, test & globally market health and beauty products.


The purpose of this role is to manage, develop customer relationships to increase sales, for new and existing products, through all retail channels. This role will work closely with and mentor inside and outside retail sales team to meet goals. This role involves developing inside marketing plans and managing all aspects of P&L with customers.  The role will also contribute and coordinate national marketing plans with marketing director to maximize retail sales while providing insights on additional retail and new product development opportunities.

VP of Sales roles and responsibilities;

Reporting to the CEO of the US office;

  • Maximize profitable distribution of L2G products through all retail channels including FDM, Club, Wholesalers, Independents, Medical offices, Salons, Health Food Stores.
  • Develop annual budgets and manage spend to budgets on a monthly basis.
  • Mange forecasts and effectively communicate P&L results to corporate in a timely manner.
  • Manage the P&L of each individual retail account to maintain and improve profit margins with special focus on managing FDM deductions.
  • Manage and develop inside marketing programs such as TPR’s, Mailers, Register Rewards, rebates etc and identify other opportunities that will effectively drive retail sales.
  • Work with marketing director to develop and execute marketing calendar and education events.
  • Manage the logistics of distribution, invoicing, customer service and sales networks in the US.
  • Work with HQ on NPD and introducing new products into the US market. Identify opportunities on line extensions and other product ideas for global or US distribution.
  • Manage and mentor the retail team to execute goals.
  • Manage and educate our external vendors and sales partners to maximize performance.
  • Identify and develop relationships with other partners on sales, marketing and distribution.
  • Communicate with L2G global on effective marketing activities, successes and sales strategies.

Minimum Requirements;

–       At least one year in medical or Professional beauty industry

–       10+ years sales experience across multiple channels

–       Experience managing accounts and building sales teams

–       Effective presentation skills to a variety of audiences

–        Reporting to CEO – based in Lifes2good head office in Chicago, IL.

–       Ability to travel nationally on a regular basis


If interested please respond with a resume and short paragraph outlining the most relevant experience for the position to

Health IT = Innovation Week Boston… Next Stop Ireland?

Health IT = Innovation Week Boston… Next Stop Ireland?


Looking at where VCs are putting their money is an easy way to identify sectors with perceived growth potential. The Affordable Care Act (known affectionately as “Obamacare”); a new additional 2.3% medical device tax; and continued uncertainty about the FDA approval process has led to big drop in VC funding dollars in the US life sciences industry in 2012. In fact, PwC have estimated that the medical device industry is down 30% in VC funding dollars and 22% in VC deals in Q2 2012 compared to the same period in 2011.

Remarkably, it does not seem that these challenges have impacted digital health, connected health, health technology or whatever term you might prefer to use. At the Health 2.0 San Francisco Fall event, the digital health accelerator RockHealth declared that VC funding dollars had increased by 70% and that VC deals had increased by 84% in Q3 2012 compared to the same period in 2011.

So it should not be surprising that when Governor of Massachusetts, Deval Patrick proclaimed that the third week in October would be known as “Innovation Week” in Boston that it was centered around two large health technology events.

The focus on the role of technology in healthcare began with a two-day event in the Massachusetts State House. The extensively named, “EU-US eHealth Marketplace & 2012 Transatlantic Health IT/eHealth Cooperation Assembly” was organised by the European Connected Health Alliance (ECH Alliance), the Northern Ireland Massachusetts Connection (NIMAC) and EU Commission. Essentially, the purpose of the event was to encourage the development of collaborations between the US and Europe in the area of connected health.

Among the attendees with a link to Enterprise Ireland were Irish companies SilverCloud Health and Cara Wellness whom exhibited and pitched their offerings at the assembly of 300 health tech executives, financiers, policy makers and health tech enthusiasts.

Headquartered in the National Digital Research Centre in Dublin, SilverCloud Health has a platform that allows healthcare providers and organisations to rapidly introduce health and wellness programs to their clients.

Through the collaboration of CASALA, ADA and Rigney Dolphin; CARAwellness has a technology that allows users gather information about their health from several technology sources so that they can keep an eye on their wellbeing and allow them share it with their carers. CARAwellness are able to do this through the use of medical technology, such as blood pressure cuffs, weight scales and sensors.

It was not just Irish health tech companies represented though – to promote eHealth Week 2013, Ciaran Cannon, T.D., Minister of State for Training and Skills concluded the two-day seminar with an invitation to all participants and their peers to come to the new convention centre in Dublin next May for the event – one of many conferences coinciding with Tourism Ireland’s “The Gathering 2013”.

Next up was the main event, the Connected Health Symposium 2012 presented by Partners HealthCare – the not-for-profit health care system that was founded by Brigham and Women’s Hospital and Massachusetts General Hospital.

The Connected Health Symposium prides itself on being the place where healthcare and technology collide – and they’ve been colliding annually for 9 years now in Boston. The discussions ranged from the policy driving “meaningful use” to discussions on how Americans are embracing solutions for health and wellness voluntarily – an estimated 60% of US adults are tracking their weight, diet or exercise routine voluntarily (albeit about half of these engaged Americans are what Susannah Fox of the Pew Internet & American Life Project described as “self trackers” – those who track their health using the popular “skinny jeans test”).

There’s a lot happening in health tech in the US at the moment and next year at eHealth Week 2013 in Dublin, Ireland Inc. will have its opportunity to showcase what the Irish health tech community can bring to the table.

Picture above is the main hall in the Massachusetts State House at the EU-US eHealth Marketplace & 2012 Transatlantic Health IT/eHealth Cooperation Assembly.


Pricing Intelligence Firm Profitero Named IBM Global Entrepreneur Of The Year 2012

Pricing Intelligence Firm Profitero Named IBM Global Entrepreneur Of The Year 2012

Pricing Intelligence Firm Profitero Named IBM Global Entrepreneur Of The Year 2012

 Dublin-based pricing intelligence firm Profitero has been announced the IBM Global Entrepreneur of the Year at the IBM SmartCamp Global Finals in San Francisco, California. Profitero beat off strong competition from almost 1,.000 start-ups from around the globe to win the title. The technology company provides a next-generation pricing intelligence service for retailers and manufacturers.


3D4Medical app chosen for iPad TV ads

3D4Medical app chosen for iPad TV ads

Irish headquartered, which specializes in creating 3D medical applications for iPhone and iPad, is now being featured in the new Apple iPad TV advertising campaign. The Heart Pro app is displayed in ads in Great Britain, France, Germany, Spain and Japan.  It was chosen from over almost 400,000 apps in the app store.  See the ad here:


Five Finalists Selected for Silicon Valley, IBM SmartCamp

Five Finalists Selected for Silicon Valley, IBM SmartCamp

Regional Winners from around the globe headed to
Dublin in November

Enterprise Ireland congratulates the five finalists in the Silicon Valley IBM SmartCamp final(below). IBM’s SmartCamp is a global program being held in seven cities around the world in 2010. The program culminates with one selected company from each city being invited to SmartCamp week in Dublin (Ireland) in November. There one will be named “The World’s Smartest Start-up”.

Enterprise Ireland is keen to talk to high tech entrepreneurs who are interested in setting up part of their business in Ireland. Enterprise Ireland is working with IBM and will be delighted to welcome the winners to Dublin for finals week in November.

Final winners will be offered an Incentive Package to give them the opportunity to spend 3 months in Dublin to explore the advantages of setting up a part of their business in Ireland. The package includes financial support in the region of €20,000 and a mentor support programme provided by top class highly experienced entrepreneurs and business people and access to incubation space.

Check back with us on Thursday afternoon as we feature video presentations of each of the finalist below. (more…)