Americas

Published October 8th, 2009 by Jack Kissane

Carriers worldwide increase ARPU, subscriber loyalty and brand engagement by deploying LifeCache powered social networking services

CTIA WIRELESS I.T. & Entertainment 2009, San Diego – 8^th October 2009 – NewBay, the leader in digital lifestyle solutions for carriers, today announced that over 10 million subscribers are now using its award-winning LifeCache Social Networking solution.  LifeCache Social Networking solution is enabling subscribers to interact, communicate and share information with their social networking friends across a host of online communities, including Facebook, Twitter, YouTube, MySpace, Bebo and carrier-branded communities.  NewBay LifeCache is the technology behind many services for carriers worldwide including Telefónica O2, T-Mobile and France Telecom/Orange.

LifeCache Social Networking solution consists of a powerful backend social networking gateway, mobile handset clients, Web and mobile Web interfaces, and proven APIs. LifeCache Social Networking Gateway (SNG) enables carriers to easily connect to multiple social networks. It delivers an aggregated social networking experience by presenting popular information from multiple online communities in a single feed, available via Web or handset client. LifeCache SNG also sends alerts to handsets notifying subscribers of activity on their favorite social networks on-the-go. In addition, LifeCache SNG’s API ensures carriers can easily add social network functionality and support into other subscriber services.

“NewBay is leading the way in the mobile social networking industry, providing successful social networking services to carriers around the world.  The 10 million user milestone is testament to our dominant position in this space,” said Dr Nagappan Arunachalam, CMO, NewBay Software.  “We have achieved our industry position through a commitment to the advancement of mobile social networking technology, a solid understanding of the needs of the carrier and online communities alike, in addition to a continual focus on providing the best subscriber experience possible.”

NewBay’s LifeCache Social Networking solution is the most feature rich, flexible system providing advanced, fully scalable mobile social networking capabilities to carriers.  It facilitates rapid and straight forward access to the social network platform:

• Carriers need only integrate once
• Simple to add and manage new social networks
• Easily adapts to new functionalities of different communities
• Most advanced and proven social networking gateway APIs.

By offering mobile social networking services, carriers benefit from revenue growth via subscription services and/or data plans, increased subscriber satisfaction leading to a reduction in churn, and more meaningful engagement with the carrier brand.

LifeCache Social Networking solution features NewBay’s proprietary Social Networking API (SONA) which allows social networks to simply “plug-into” the SNG and benefit from anytime-anywhere user access via the mobile platform, such as greater user activity and increased relevance to people’s everyday social lives. For more information on NewBay’s social networking partner program email sona@newbay.com.

To experience a demo of LifeCache or to meet NewBay at CTIA WIRELESS I.T. & Entertainment 2009, in San Diego, email: sales@newbay.com.

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